A new collectible craze is sweeping the world, with fans lining up for hours to get their hands on Labubu toys—quirky, fluffy monster keychains that have become the latest must-have item.

Designed by Hong Kong artist Kasing Lung and produced by Chinese toy company Pop Mart, Labubus have gained popularity among Gen Z consumers, with some reselling for over $1,000 online.

Jonesy & Amanda’s Digital Jenna gave the duo a rundown on what the viral toy is, and even brought some in!

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